A discreet, fully-staffed engine for producing law firms across Canada and the United States. We do everything that has to happen before the consultation — so the lawyer only has to win the room.
Most firms are excellent in the room — and exposed everywhere else. The market rewards the few who fix this. It punishes the many who do not.
Law firm growth is not a marketing problem in disguise. It is an acquisition problem made worse by bad marketing — slow first response, unscreened inquiries, conflicts caught too late, missed limitation periods, and reputation left to chance. We exist to remove the marketing, intake, qualification, and follow-up tax from firms that already know how to counsel.
Most firms still treat marketing as a side concern, ignore reviews and reputation, accept slow intake, and respond in hours. The few who fix this are quietly taking the market — one practice area, one city at a time.
We work with firms in one of two postures — depending on whether you want the engine run for you, or installed and owned by your team.
We generate, verify, screen, and book every qualified consultation that lands on your calendar. You walk into rooms where the conflict check is done, the matter type is matched, and the urgency is flagged. Six modules, one operating cadence.
We engineer the systems — brand, firm website, intake, conversion, analytics, AI — and hand them to your team with documentation and ninety days of operating support. For firms ready to own their acquisition engine.
Acquire. Screen. Convert. Retain. Compound. Each module is precise, measurable, and integrated with the next — and every module is built to the rules of the firm's jurisdiction.
Market mapping by practice area and city, competitor and share-of-voice audit, ideal-matter definition. The 90-day strategic brief that governs every other module.
Legal SEO by practice area and city, thought-leadership writing, explainer video, owned email — plus the reviews and reputation layer across Google, Avvo, Clio, and Martindale.
Google Search, Google Local Services Ads and Google Screened, Meta, retargeting — built on intent. Audience architecture, creative testing, weekly cost-per-qualified-lead governance.
Compliant cultivation of referral partners and co-counsel relationships. Past-client reactivation. Every touch logged, every reply triaged within minutes.
The trust layer. Every inquiry verified through a multi-step automated check before it reaches the firm. Active inquiries receive a response under five minutes, day or night, until qualified or formally declined.
Human-led, AI-assisted. A trained Concierge confirms intent, books the consultation, confirms attendance, and delivers the pre-consult brief the night before.
The firm should never see a weak inquiry. Every inquiry our system delivers passes a multi-step verification — and the conflict screen, jurisdiction check, and urgency flag are completed before the firm ever hears about it.
Six specialist modules and a master tier — engineered to integrate with your existing case-management stack, delivered with documentation, training, and ninety days of operating support.
Positioning, voice, visual identity, messaging architecture, and a brand book your firm can run from — built to the rules of every jurisdiction it touches.
A high-conversion firm website with practice-area pages, attorney profiles, intake funnels by matter type, and CRO discipline.
Intake and consultation framework, objection matrix, pricing and engagement-letter conversation, follow-up sequences, and the post-decline win-back path.
Capability decks, case-results collateral with the required disclaimers, and pitch materials at the standard the corporate and estate segments expect.
Single-source-of-truth dashboards. Intake-to-retainer conversion, channel attribution, pipeline forecast, weekly governance cadence.
A private AI knowledge engine trained on the firm's practice, jurisdiction, voice, and SOPs. A research analyst that never sleeps.
Full growth-OS orchestration. Strategy, model selection, and KPI cadence run from above the modules. Quarterly business reviews with the principal. The fractional CMO who sits inside the firm without sitting at the desk.
For every module in depth — what it does, why a producing firm needs it, what to expect, and when it goes live —
See The Engine ›
We work where the practice commands the work — and where our cadence and standard are sustainable.
One firm per practice area per market. Never competing mandates.
ATLAS practice-area and jurisdiction lock. Brand and messaging audit. System installation across intake, ad accounts, and analytics. SENTINEL and CONCIERGE wired in. The strategic brief is signed.
BEACON authority and reputation engine live. FORGE campaigns launched against the Atlas brief. SENTINEL processing live volume. CONCIERGE delivering the first set of qualified consultations to the firm's calendar.
PURSUIT at full referral and reactivation cadence. LEDGER reporting weekly. The engine is running independent of urgency. Quarterly review scheduled with the principal.
Chancery Funnel pricing is structured so we are paid on outcome — every booked qualified consultation is priced; the retainer covers the operating cost of the team. The per-consultation fee is a flat marketing and booking fee — never a share of legal fees or a per-client referral fee. All figures in USD.
Build engagements with documented deliverables and ninety days of operating support post-launch.
The discovery call is forty-five minutes, private, confidential. No pitch. A diagnostic conversation. We define the engagement together. If we are right for each other, we begin. If not, you leave with a clearer view of your market.
Request a Discovery Call