A discreet, fully-staffed client-acquisition engine for producing law firms across Canada and the United States. We do everything that has to happen before the consultation — so the lawyer only has to win the room.
Most firms are excellent in the matter — and exposed everywhere before it.
Law is not a marketing problem in disguise. It is an intake and authority problem made worse by bad marketing — slow first response, unscreened inquiries, conflicts caught too late, reviews left to chance, and authority surrendered to whichever firm simply answered the phone faster. We exist to remove the marketing, qualification, conflict-screening, and follow-up tax from firms that already know how to win the matter.
Most firms still respond in hours, intake every inquiry by hand, screen for conflicts after the consultation, ignore search authority, and leave reviews to chance. The few who fix this are quietly taking the market.
We work with firms in one of two postures — depending on whether you want the engine run for you, or installed and owned by your firm.
We generate, verify, conflict pre-screen, qualify, and book every consultation that lands on your calendar. You walk into rooms where the work is already done. Six modules, one operating cadence.
We engineer the systems — brand, web, intake, conversion, analytics, AI — and hand them to your firm with documentation and ninety days of operating support. For firms ready to own their growth engine.
Acquire. Screen. Convert. Retain. Compound. Each module is precise, measurable, and integrated with the next.
Practice-area and jurisdiction mapping, competitor and share-of-voice audit, ideal-matter definition. The 90-day strategic brief that governs every other module.
Legal SEO clusters by practice area and city, attorney thought-leadership, explainer video, owned email — and the reviews and reputation layer, across Google, Avvo, Clio, and Martindale, that clients vet you on.
Google Search, Google Local Services Ads and Screened, Meta, and retargeting — built on intent, not impressions. Audience architecture, creative testing, weekly cost-per-qualified-lead governance.
Compliant cultivation of referral partners, co-counsel relationships, and past-client reactivation. Built to the no-improper-solicitation rules of every bar and law society we operate in. Every touch logged.
The trust layer. Every inquiry screened — including a conflicts pre-screen and a jurisdiction and limitation-period flag — and answered in under five minutes, day or night, until qualified or formally declined.
Human-led, AI-assisted. A trained Concierge confirms intent, books the consultation, handles reschedules, and delivers the attorney's pre-consultation brief the night before.
You will not see an unscreened inquiry. Every consultation our system delivers passes a multi-step verification — including the checks that are unique to law — before the firm ever hears about it.
Specialist modules and a master tier — engineered to integrate with your existing intake and case-management stack, delivered with documentation, training, and ninety days of operating support.
Firm positioning, voice, visual identity, attorney personal brands, and a messaging architecture your team can run from.
A high-conversion firm website with practice-area and jurisdiction pages, intake forms, results and credibility, and conversion-rate discipline.
Consultation framework, intake scripts, fee and retainer conversation, objection matrix, and follow-up and reactivation sequences.
Capability decks, case-results collateral, and pitch books for corporate and M&A pursuits and RFP responses, at the standard the premium segment expects.
Single-source-of-truth dashboards. Cost of acquisition, case value, intake-to-retainer conversion, channel attribution, weekly governance cadence.
A private AI knowledge engine trained on the firm's matters, precedents, voice, and SOPs. A research analyst and intake assistant that never sleeps.
Full growth-OS orchestration. Strategy, model selection, and KPI cadence run from above the modules. Quarterly business reviews with the principal — the fractional CMO who sits inside the firm without sitting at the desk.
For every module in depth — what it does, why a producing practice needs it, what to expect, and when it goes live —
See The Engine ›
We work where the docket commands the work — and where our cadence and standard are sustainable.
One firm per practice area per market. Never competing mandates — the conflict-free standard the profession itself demands.
ATLAS practice and ideal-matter lock. Brand and messaging audit. System installation across intake and case-management, ad accounts, call tracking, and analytics. SENTINEL and CONCIERGE wired in with the conflicts workflow. Compliance review against the relevant law society and state-bar rules. The strategic brief is signed.
BEACON authority engine live. FORGE campaigns launched against the Atlas brief — Search and Local Services first. SENTINEL processing live intake. CONCIERGE delivering the first qualified consultations to the firm's calendar.
PURSUIT at full referral and reactivation cadence. LEDGER reporting weekly. The engine runs independent of urgency. Quarterly review scheduled with the principal.
Chancery Funnel pricing is structured so we are paid on outcome — the retainer covers the operating cost of the team; the per-close fee is earned only when the engine sources a retained matter. All figures in USD.
Build engagements with documented deliverables and ninety days of operating support post-launch.
A note on professional standards. Per-close fees are structured as a flat fee earned on a sourced, retained matter — never a share of professional fees or a per-client referral fee — in keeping with the fee-division rules of every law society and state bar. The exact structure is confirmed against your jurisdiction's advertising and solicitation rules before any engagement begins.
The market lock belongs to the engine, not the firm. One-off builds, audits, and advisory engagements carry no market exclusivity — they are open on request.
The discovery call is forty-five minutes, private, and confidential. No pitch — a diagnostic conversation. We define the engagement together. If we are right for each other, we begin. If not, you leave with a clearer view of your market.
Request a Discovery Call