A discreet, fully-staffed engine for producing contractors across Canada and the United States. We do everything that has to happen before the estimate — so the builder only has to win the driveway.
Most contractors are excellent on the job — and exposed everywhere else. The market rewards the few who fix this. It quietly punishes the many who do not — with a feast-or-famine pipeline and a calendar at the mercy of the season.
Contractor growth is not a marketing problem in disguise. It is an estimate-pipeline problem made worse by bad marketing — slow first response, the no-show, unscreened inquiries, scattered ads, and reputation left to chance. We exist to remove the marketing, qualification, scheduling, and follow-up tax from operators who already know how to build.
Most contractors still rely on word-of-mouth and a truck wrap. They miss the inbound calls, skip the follow-up, lose the estimate to the no-show, and let reviews accumulate without a system. The few who fix this are quietly taking the market — one trade, one city at a time.
We work with contractors in one of two postures — depending on whether you want the engine run for you, or installed and owned by your team.
We generate, verify, screen, and book every qualified on-site estimate that lands on your calendar. The no-show is killed. The driveway is your job. Six modules, one operating cadence.
We engineer the systems — brand, website, project galleries, intake, conversion, analytics, AI — and hand them to your team with documentation and ninety days of operating support. For companies ready to own their acquisition engine.
Acquire. Screen. Convert. Retain. Compound. Each module is precise, measurable, and integrated with the next — and every module is built to the rules of the trade and the jurisdiction.
Service-area and job-type mapping, competitor and Google share-of-voice audit, ideal-project definition. The 90-day strategic brief that governs every other module.
Managed Google Business Profile, before/after visual proof, project showcases, local SEO by trade and city — plus the reviews layer across Google, Houzz, and Angi.
Google Local Services Ads and Google Guaranteed first, then Google Search, Meta, retargeting — weekly cost-per-qualified-estimate governance.
Compliant cultivation of past clients and the referral web that feeds the trades — realtors, designers, architects, property managers, suppliers — plus just-completed-job neighbour outreach.
The trust layer. Every inquiry screened — service area, project type, budget, scope — and answered under five minutes, day or night, until qualified or formally declined.
A trained Concierge confirms intent, books the on-site estimate, kills the no-show — the trade's single biggest leak — and delivers the pre-visit brief.
You will not see a weak inquiry. Every inquiry our system delivers passes a multi-step verification — service area, project type, budget band, scope, urgency, and job-size fit — before the company hears about it.
Six specialist modules and a master tier — engineered to integrate with your existing CRM, scheduling, and estimating stack, delivered with documentation, training, and ninety days of operating support.
Company positioning, voice, visual identity — including truck, yard-sign, crew presentation — and a messaging architecture your team can run from.
High-conversion website with trade and service pages, project galleries, before/after proof, financing, and estimate-request funnels.
On-site estimate framework, in-home presentation system, pricing and proposal conversation, objection matrix, follow-up and win-back.
Capability decks, project case-study books, and bid collateral for custom-home and commercial pursuits at the standard the premium segment expects.
Single-source-of-truth dashboards. Cost of acquisition, job value, estimate-to-contract conversion, channel attribution, weekly governance cadence.
A private AI knowledge engine trained on the company's projects, pricing logic, voice, and SOPs. A research analyst that never sleeps.
Full growth-OS orchestration. Strategy, model selection, and KPI cadence run from above the modules. Quarterly business reviews with the principal. The fractional CMO who sits inside the company without standing on the site.
For every module in depth — what it does, why a producing contractor needs it, what to expect, and when it goes live —
See The Engine ›
We work where the volume sustains the cadence — and where our standard fits the local market.
One contractor per trade per market. We do not run the company across the street.
ATLAS service-area and project-type lock. Brand and messaging audit. System installation across CRM, scheduling, ad accounts, and analytics. SENTINEL and CONCIERGE wired in. The strategic brief is signed.
BEACON reputation engine live. FORGE campaigns launched against the Atlas brief — Local Services Ads first. SENTINEL processing live volume. CONCIERGE delivering the first set of qualified on-site estimates.
PURSUIT at full referral and reactivation cadence. LEDGER reporting weekly. The engine is running independent of urgency. Quarterly review scheduled with the principal.
Keystone Funnel pricing is structured so we are paid on outcome — every booked qualified on-site estimate is priced; the retainer covers the operating cost of the team. The per-estimate fee is a flat marketing and booking fee — never a share of contract value or a per-job commission. All figures in USD.
Build engagements with documented deliverables and ninety days of operating support post-launch.
Per-estimate fees are a flat marketing and booking fee — never a share of contract value or a per-job commission.
Consent, by law. SMS and voice contact runs only on captured TCPA (US) and CASL (Canada) consent. Do-not-call honoured and logged. Every touch auditable.
Honest standing. "Licensed and insured" is stated only where true and verifiable. Trade credentials are presented accurately, never inflated. No invented warranties, no fabricated timelines, no manufactured reviews. Every engagement's contact, advertising, and consent mechanics are reviewed against the jurisdiction before launch.
The discovery call is forty-five minutes, private, confidential. No pitch. A diagnostic conversation. We define the engagement together. If we are right for each other, we begin. If not, you leave with a clearer view of your market.
Request a Discovery Call