A discreet, fully-staffed client-acquisition engine for producing contractors across Canada and the United States. We do everything that has to happen before the estimate — so the builder only has to win the driveway.
Most contractors are excellent on the job — and exposed everywhere before it.
Construction is not a marketing problem in disguise. It is a pipeline and authority problem made worse by bad marketing — slow estimate follow-up, no-show site visits, leads bought from saturated vendors, reviews left to chance, and the work surrendered to whichever company simply answered the phone faster. We exist to remove the marketing, qualification, and follow-up tax from builders who already know how to deliver the work.
Most contractors still respond in hours, follow up on estimates by hand, let site visits no-show, ignore Google's review and Guaranteed layer, and compete on price instead of authority. The few who fix this are quietly taking the market.
We work with contractors in one of two postures — depending on whether you want the engine run for you, or installed and owned by your company.
We generate, verify, qualify, and book every on-site estimate that lands on your calendar — and kill the no-show before it happens. You arrive at site visits where the work is already done. Six modules, one operating cadence.
We engineer the systems — brand, web, conversion, analytics, AI — and hand them to your company with documentation and ninety days of operating support. For contractors ready to own their growth engine.
Acquire. Verify. Convert. Retain. Compound. Each module is precise, measurable, and integrated with the next.
Service-area and job-type mapping, competitor and Google share-of-voice audit, ideal-project definition. The 90-day strategic brief that governs every other module.
A managed Google Business Profile, before/after visual proof, project showcases, and local SEO by trade and city — plus the reviews engine, across Google, Houzz, and Angi, that customers vet you on. Proof you can see beats claims you cannot.
Google Local Services Ads and Google Guaranteed first, then Google Search, Meta, and retargeting — built on intent, not impressions. Audience architecture, creative testing, weekly cost-per-qualified-estimate governance.
Compliant cultivation of past clients and the referral web that feeds the trades — realtors, designers, architects, property managers, and suppliers — plus just-completed-job neighbour outreach. Every touch logged.
The trust layer. Every inquiry screened — service area, project type, budget, and scope — and answered in under five minutes, day or night, until qualified or formally declined.
Human-led, AI-assisted. A trained Concierge confirms intent, books the site visit, handles reschedules, and kills the no-show — the trade's single biggest leak — then delivers your pre-visit brief the night before.
You will not see an unscreened inquiry. Every estimate our system books passes a multi-step verification — including the checks that are unique to the trades — before the contractor ever hears about it.
Specialist modules and a master tier — engineered to integrate with your existing CRM and field-management stack, delivered with documentation, training, and ninety days of operating support.
Company positioning, voice, visual identity — including truck, yard-sign, and crew presentation — and a messaging architecture your team can run from.
A high-conversion website with trade and service pages, project galleries, before/after proof, financing, and estimate-request funnels, with conversion-rate discipline.
On-site estimate framework, in-home presentation system, pricing and proposal conversation, objection matrix, and follow-up and win-back sequences.
Capability decks, project case-study books, and bid collateral for custom-home and larger commercial pursuits, at the standard the premium segment expects.
Single-source-of-truth dashboards. Cost of acquisition, job value, estimate-to-contract conversion, channel attribution, weekly governance cadence.
A private AI knowledge engine trained on the company's projects, pricing logic, voice, and SOPs. A research analyst and intake assistant that never sleeps.
Full growth-OS orchestration. Strategy, model selection, and KPI cadence run from above the modules. Quarterly business reviews with the principal — the fractional CMO who sits inside the company without standing on the site.
For every module in depth — what it does, why a producing practice needs it, what to expect, and when it goes live —
See The Engine ›
We work where the build commands the work — and where our cadence and standard are sustainable.
A small set of contractors per market. Never competing mandates — we will not run the company across the street.
ATLAS service-area and ideal-project lock. Brand and messaging audit. System installation across CRM, Local Services and ad accounts, call tracking, and analytics. SENTINEL and CONCIERGE wired in with the no-show workflow. Built-to-Code compliance review against TCPA and CASL. The strategic brief is signed.
BEACON authority and reputation engine live. FORGE campaigns launched against the Atlas brief — Local Services and Search first. SENTINEL processing live intake. CONCIERGE delivering the first booked site visits to the contractor's calendar.
PURSUIT at full referral and reactivation cadence. LEDGER reporting weekly. The engine runs independent of the season. Quarterly review scheduled with the principal.
Keystone Funnel pricing is structured so we are paid on outcome — the retainer covers the operating cost of the team; the per-close fee is earned only when the engine sources a signed job. All figures in USD.
Build engagements with documented deliverables and ninety days of operating support post-launch.
A note on professional standards. Per-close fees are structured as a flat fee earned on a signed job the engine sources — never a share of contract value or a per-job commission — and every SMS, voice, and email touch is run on captured TCPA / CASL consent. The exact structure is confirmed against your jurisdiction's advertising and consent rules before any engagement begins.
The market lock belongs to the engine, not the firm. One-off builds, audits, and advisory engagements carry no market exclusivity — they are open on request.
The discovery call is forty-five minutes, private, and confidential. No pitch — a diagnostic conversation. We define the engagement together. If we are right for each other, we begin. If not, you leave with a clearer view of your market.
Request a Discovery Call