A discreet, fully-staffed client-acquisition engine for managed service providers and IT firms across Canada and the United States. We do everything that has to happen before the discovery call — so your team only has to win the room.
Most providers are excellent in the stack — and invisible everywhere before the contract.
Managed IT is not a marketing problem in disguise. It is a trust-and-pipeline problem made worse by bad marketing — referrals that run dry, a website that looks like every other MSP, slow follow-up, and the contract surrendered to whichever provider a business owner was referred to first. We exist to remove the marketing, qualification, and follow-up tax from providers who already know how to run the stack and keep the lights on.
Most providers still wait on referrals, respond in hours, run no measurable demand engine, ignore the review and case-study layer, and compete on hourly rate instead of authority. The few who fix this are quietly taking the market.
We work with providers in one of two postures — depending on whether you want the engine run for you, or installed and owned by your firm.
We generate, verify, qualify, and book every discovery call that lands on your calendar — fit-screened to the right company size, stack, and budget. Your team walks into rooms where the work is already done. Six modules, one operating cadence.
We engineer the systems — brand, web, conversion, analytics, AI — and hand them to your firm with documentation and ninety days of operating support. For providers ready to own their growth engine.
Acquire. Qualify. Convert. Retain. Compound. Each module is precise, measurable, and integrated with the next.
Target-vertical and company-size mapping, competitor and share-of-voice audit, ideal-account definition — by industry, seat count, stack, and compliance need. The 90-day strategic brief that governs every other module.
B2B SEO by service and vertical, case studies and security thought-leadership, owned email — and the reviews and references layer, across Google, Clutch, and G2, that a buying committee vets you on before they ever call.
LinkedIn, Google Search, and retargeting — built on buying intent, not impressions. Account-based audience architecture, creative testing, weekly cost-per-qualified-opportunity governance.
Compliant multi-channel outbound to defined target accounts — email, LinkedIn, and voice — plus past-client and referral-partner reactivation. Built inside CASL and CAN-SPAM from day one. Every touch logged.
The trust layer. Every inquiry screened — company size, stack fit, budget authority, and timeline — and answered in under five minutes, day or night, until qualified or formally declined.
Human-led, AI-assisted. A trained Concierge confirms intent, books the discovery call with the decision-maker, handles reschedules, and delivers your pre-call brief — account, stack, pain, and likely objections — the night before.
You will not see an unscreened inquiry. Every discovery call our system books passes a multi-step verification — including the checks that are unique to B2B managed services — before your team ever hears about it.
Specialist modules and a master tier — engineered to integrate with your existing PSA and CRM stack, delivered with documentation, training, and ninety days of operating support.
Firm positioning, voice, visual identity, founder and engineer personal brands, and a messaging architecture your team can run from.
A high-conversion website with service and vertical pages, security and compliance proof, case studies, and discovery-call funnels, with conversion-rate discipline.
Discovery-call framework, scoping and assessment scripts, proposal and MSA conversation, objection matrix, and follow-up and reactivation sequences.
Capability decks, security and case-study collateral, and assessment and QBR materials for enterprise and RFP pursuits, at the standard the premium segment expects.
Single-source-of-truth dashboards. Cost of acquisition, contract value, MRR, opportunity-to-close conversion, channel attribution, weekly governance cadence.
A private AI knowledge engine trained on the firm's services, runbooks, voice, and SOPs. A research analyst and intake assistant that never sleeps.
Full growth-OS orchestration. Strategy, model selection, and KPI cadence run from above the modules. Quarterly business reviews with the principal — the fractional CMO who sits inside the firm.
For every module in depth — what it does, why a producing practice needs it, what to expect, and when it goes live —
See The Engine ›
We work where the demand commands the work — and where our cadence and standard are sustainable.
One provider per vertical per market. Never competing mandates.
ATLAS vertical and ideal-account lock. Brand and messaging audit. System installation across PSA, CRM, ad accounts, call tracking, and analytics. SENTINEL and CONCIERGE wired in with the fit-screening workflow. Compliance review against CASL and CAN-SPAM. The strategic brief is signed.
BEACON authority engine live. FORGE campaigns launched against the Atlas brief — LinkedIn and Search first. SENTINEL processing live intake. CONCIERGE delivering the first qualified discovery calls to your calendar.
PURSUIT at full account-based and reactivation cadence. LEDGER reporting weekly. The engine runs independent of referral luck. Quarterly review scheduled with the principal.
Bastion Funnel pricing is structured so we are paid on outcome — the retainer covers the operating cost of the team; the per-close fee is earned only when the engine sources a signed contract. All figures in USD.
Build engagements with documented deliverables and ninety days of operating support post-launch.
A note on structure. The per-close fee is a flat fee earned on a signed contract the engine sources — never a share of recurring revenue or a per-seat commission — and every outbound touch is run on captured CASL / CAN-SPAM consent. The exact structure is confirmed against your jurisdiction's rules before any engagement begins.
The market lock belongs to the engine, not the firm. One-off builds, audits, and advisory engagements carry no market exclusivity — they are open on request.
The discovery call is forty-five minutes, private, and confidential. No pitch — a diagnostic conversation. We define the engagement together. If we are right for each other, we begin. If not, you leave with a clearer view of your market.
Request a Discovery Call