Cookies Policy.

The Grey Cardinal Group Inc.
Effective Date: 2026.02.20

1. Introduction

This Cookie Policy explains how The Grey Cardinal Group Inc. (“Company”, “we”, “us”, or “our”) uses cookies and similar tracking technologies when you visit:

https://greycardinalgroup.com

This policy should be read alongside our Privacy Policy.

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow websites to function properly, improve user experience, analyze traffic, and support marketing activities.

Cookies may be:

• Session cookies (deleted when you close your browser)
• Persistent cookies (remain until deleted or expired)
• First-party cookies (set by us)
• Third-party cookies (set by service providers)

3. Legal Basis for Using Cookies

Depending on your jurisdiction:

• Under Canadian law (PIPEDA), we rely on implied or express consent depending on cookie type.
• Under the GDPR (for EU users), we rely on:
  • Consent (for non-essential cookies)
  • Legitimate interest (for strictly necessary cookies)

Non-essential cookies are only activated after user consent where required.

4. Types of Cookies We Use

A. Strictly Necessary Cookies

Required for website functionality.

Examples:

• Security authentication
• Load balancing
• Consent management

These cannot be disabled.

B. Analytics Cookies

Used to analyze traffic and improve performance.

Examples may include:

• Google Analytics
• Server performance metrics

Purpose:

• Understand visitor behavior
• Measure engagement
• Improve website structure

Legal Basis (EU): Consent

C. Functional Cookies

Remember user preferences such as:

• Language settings
• Region
• Display preferences

Legal Basis (EU): Consent

D. Marketing / Tracking Cookies

Used to:

• Measure campaign performance
• Retarget advertising
• Track cross-platform engagement

These cookies may be set by third-party platforms.

Legal Basis (EU): Explicit consent

5. Third-Party Services

We may use third-party providers, including but not limited to:

• Website analytics providers
• Email marketing platforms
• Advertising platforms
• CRM systems

These providers may set cookies subject to their own privacy policies.

6. International Data Transfers

Because The Grey Cardinal Group Inc. operates globally, data collected via cookies may be processed in Canada or other jurisdictions.

Where required, appropriate safeguards are implemented for international data transfers.

7. How You Can Control Cookies

You can manage cookie preferences through:

1. Our website’s cookie consent banner
2. Your browser settings
3. Third-party opt-out tools (where applicable)

You may:

• Block cookies
• Delete stored cookies
• Withdraw consent at any time

Note: Disabling certain cookies may affect website functionality.

8. Retention Period

Cookie retention periods vary depending on function:

• Session cookies: deleted when browser closes
• Persistent cookies: retained until expiration or manual deletion

9. Your Rights (EU Users)

Under the GDPR, you may:

• Withdraw consent at any time
• Request access to personal data collected via cookies
• Request erasure where applicable

10. Changes to This Policy

We may update this Cookie Policy periodically. The updated version will be posted on this page with a revised Effective Date.

11. Contact Information

For questions regarding this Cookie Policy:

The Grey Cardinal Group Inc.
2258 Mountain Drive, Abbotsford
British Columbia, Canada
Email: access@greycardinalgroup.com